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Autor: I. Sinha
ISBN-13: 9780230507548
Einband: Buch
Seiten: 198
Format: 241x165x17 mm
Sprache: Englisch

Reverse Psychology Marketing

The Death of Traditional Marketing and the Rise of the New "Pull" Game
Prologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide "Wal-Marts and Ferraris" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Autor: I. Sinha
ISBN-13:: 9780230507548
ISBN: 0230507549
Verlag: Springer Palgrave Macmillan, Palgrave Macmillan UK, Macmillan Education
Seiten: 198
Sprache: Englisch
Auflage 2007
Sonstiges: Buch, 241x165x17 mm, 5 SW-Abb.