Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Autor: Harold Chee
ISBN-13: 9780230551183
Einband: Taschenbuch
Seiten: 164
Gewicht: 345 g
Format: 235xx mm
Sprache: Englisch
China is rapidly becoming an economic superpower, yet has a very different business culture that is often misunderstood outside of China. This book confronts the myths about China and Chinese business practice and gives the reader a clear understanding of the culture and how to engage with it successfully.
One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality
China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.
Autor: Harold Chee
Weitere Mitwirkende: Christopher West
HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.
CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.
Autor: Harold Chee
ISBN-13:: 9780230551183
ISBN: 0230551181
Verlag: Springer Palgrave Macmillan
Gewicht: 345g
Seiten: 164
Sprache: Englisch
Auflage 2. Aufl.
Sonstiges: Taschenbuch, 235xx mm, 40 SW-Abb.