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Autor: W. Suen
ISBN-13: 9781403945655
Einband: Buch
Seiten: 212
Gewicht: 445 g
Format: 216x138x mm
Sprache: Englisch
99
List of Figures and Tables Foreword Acknowledgements List of Abbreviations Used PART 1: THE DARK SIDE OF STRATEGIC ALLIANCES What is a Strategic Alliance Alliances: The Double-Edged Sword Organization of the Book PART 2: THE CHALLENGE OF NON-COOPERATION Assumptions Cooperation and Non-Cooperation Influences on the Firm's Attitude Toward Alliance Summary PART 3: POWER AND INTERDEPENDENCE: THE FIRM'S ABILITY TO ACT Defining Power and Interdependence Measuring Power and Interdependence Applying Power and Interdependence PART 4: MICROSOFT: POWER AND THE LIMITS OF POWER Why Microsoft? Influences on the Firm's Behaviour Power and Interdependence Microsoft in the PC Market: Exercising Power Microsoft and Technology Convergence: The Limits of Power Conclusions PART 5: POWERING THE FUEL CELL VEHICLE Technologies and Markets Ballard Power Systems Power and Interdependence Constructing Interdependence Conclusions PART 6: GLOBAL AIRLINE ALLIANCES: CONSTRUCTING INTERDEPENDENCE Industry Environment The Rise of Alliance Influences on Firm Behaviour Behaviours Power and Interdependence Historical Alliances Swissair Modern Era of Global Alliances Conclusions PART 7: PUTTING THE FIRM BACK INTO ALLIANCE Lessons Learned Managerial Implications Going Forward
What influences your partners' attitudes toward your alliance? What factors allow them to act on non-cooperative impulses? How can you structure your alliance to reduce opportunities for non-cooperation? This book explores the influences on a firm's attitudes toward its alliance, and highlights the connections between these factors. The book defines a framework to measure power and interdependence to determine which firms are able to act on non-cooperative impulses, and case studies illustrate how alliances may be structured to reduce opportunities for non-cooperation.
Autor: W. Suen
WILMA W. SUEN is a consultant in the technology and the airline industries, working with private and public sector clients. She has been specializing in corporate alliance issues since 1998. A native of Vancouver, she holds degrees from the University of British Columbia, the London School of Economics and the Fletcher School at Tufts University.
Autor: W. Suen
ISBN-13:: 9781403945655
ISBN: 1403945659
Verlag: Springer Palgrave Macmillan, Palgrave Macmillan UK, Macmillan Education
Gewicht: 445g
Seiten: 212
Sprache: Englisch
Auflage 2005
Sonstiges: Buch, 216x138x mm, 3 SW-Abb.