Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Autor: Howard S. Gitlow
ISBN-13: 9783319169330
Einband: Buch
Seiten: 394
Gewicht: 1240 g
Format: 289x216x28 mm
Sprache: Englisch

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Vol.2, Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Originaltitel:Developments in Marketing Science, Volume II
Preface.- Foreword.- Consumer Behavior.- Distribution.- International Marketing.- Marketing Communications.- Marketing Education.- Marketing Management.- Marketing Research.- Non-Traditional.- Product, Planning and Development.- Social, Governmental, Ethical/Marketing Theory and History.- Research in Progress.- Miscellaneous Papers.
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Autor: Howard S. Gitlow
ISBN-13:: 9783319169330
ISBN: 3319169335
Verlag: Springer, Berlin, Springer International Publishing, Academy of Marketing Science
Gewicht: 1240g
Seiten: 394
Sprache: Englisch
Sonstiges: Buch, 289x216x28 mm, 34 SW-Abb.