Der Artikel ist weiterhin als ^^OTHERCONDITION^^ verfügbar.
Autor: Edward G. Thomas
ISBN-13: 9783319173160
Einband: Buch
Seiten: 369
Gewicht: 1240 g
Format: 287x216x25 mm
Sprache: Englisch

Proceedings of the 1988 International Conference of Services Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Originaltitel:International Conference on Services Marketing, Special Conference Series Volume V
99
Papers from Opening Competitive Paper Session.- Travel and Tourism.- Leisure and Recreation.- Recreational Services.- International Services.- Financial Services.- Services Marketing Strategies and Techniques.- Travel and Hospitality.- Health Care Services.- Nonprofit Services.- Industrial Services.
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Autor: Edward G. Thomas
ISBN-13:: 9783319173160
ISBN: 3319173162
Verlag: Springer, Berlin, Springer International Publishing, Academy of Marketing Science, Springer
Gewicht: 1240g
Seiten: 369
Sprache: Englisch
Auflage 2015
Sonstiges: Buch, 287x216x25 mm