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Autor: Markus B. Hofer
ISBN-13: 9783642070983
Einband: Taschenbuch
Seiten: 275
Gewicht: 439 g
Format: 235x155x mm
Sprache: Englisch
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This book is for practitioners in international companies doing business or planning business activities in China. It offers valuable insights and lessons, and the book has practical cases and success stories of international companies in the Chinese market.
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Opportunities and Challenges in China: The Rise of the Dragon.- The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market.- After the Hype: Investment in China?.- The China Boom - What`s Left for Us?.- Tao, Strategy and Li.- Strategies for Market Entry and Business Success: Conquering the Dragon - Entry Strategies for the Chinese Market.- Competing in the Dragon's Den: Strategies for a Changed China.- Business Strategy in China's Transformation.- A Guideto Business Success in China for Foreign Enterprises.- Effective Pricing Strategies for Foreign and Chinese Companies.- The Run to China - and the Need of Better Information and Analysis.- Market Research as a Module in Market Strategies in China.- Legal Constraints on Business in China.- Successful Business Relations with China - To-Dos and Taboos.- Practical Insights from China: The Insurance and Banking Sectors in China.- Automotive Dragon Power in China.- Business Development in China: Volkswagen's Involvement in this Emerging Market.-Engineering Business in China.- Market Entry and Business Success in PR China - The Case of MAN Roland.- Invest in China - How to Find the Right Location.
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China is the world's largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
Autor: Markus B. Hofer
ISBN-13:: 9783642070983
ISBN: 3642070981
Verlag: Springer, Berlin
Gewicht: 439g
Seiten: 275
Sprache: Englisch
Auflage Softcover reprint of hardcover 1st ed. 2007
Sonstiges: Taschenbuch, 235x155x mm, 6 Tabellen