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Media Convergence Handbook - Vol. 2

Firms and User Perspectives
 Buch
Besorgungstitel | Lieferzeit:3-5 Tage I
ISBN-13:
9783642544866
Einband:
Buch
Seiten:
473
Autor:
Artur Lugmayr
Gewicht:
888 g
Format:
241x161x31 mm
Serie:
Media Business and Innovation
Sprache:
Englisch
Beschreibung:

Introduction.- Impact of Convergence on Media Organizations and Markets.- Media Production and Convergence.- Media User Interfaces, Experiences and Perspectives.- Convergence and Media Business Outlook.
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Introduction.- Impact of Convergence on Media Organizations and Markets.- Media Production and Convergence.- Media User Interfaces, Experiences and Perspectives.- Convergence and Media Business Outlook.
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Editiert von: Artur Lugmayr, Cinzia dal Zotto
Artur Lugmayr is A/Prof. at Curtin University, Australia, where he teaches and supervises students in visualization technologies, interactive media, media management, and digital humanities. Artur was Professor for digital media management at the Tampere Univ. of Technology (TUT), Finland 2009-2014 establishing the Entertainment and Media Management Lab. and the New Ambient Multimedia Lab. 2004-2009. Artur holds a Dr.-Techn. degree (Information Technology, TUT), and is pursuing his Dr.-Arts studies at Aalto Univ., Helsinki, Finland in motion pictures. He was visiting scientist in Singapore, Brisbane, Austria, Ghana; since 2000 raised/involved in 1.7+ MEUR funding; 170+ publications; 24+ invited keynotes; organised 8+ intern. conferences, edited 6+ books, and 12+ special issues, and held 27+ invited guest lectures. He founded and chairs the Association for Information Systems (AIS) "SIG eMedia" and the International Ambient Media Association (iAMEA); is active member of the ACM TVX steering board, IFIP TC 14 for Entertainment Computing, MindTrek Association, and IEEE IG MENIG.
Autor: Artur Lugmayr
ISBN-13:: 9783642544866
ISBN: 364254486X
Verlag: Springer, Berlin
Gewicht: 888g
Seiten: 473
Sprache: Englisch
Auflage 1st ed. 2016
Sonstiges: Buch, 241x161x31 mm, 22 SW-Abb., 103 Farbabb.